White space is where unmet and unarticulated needs are â¦ White space opportunity is essentially a gap that businesses can take advantage of to increase sales or increase their market share in a crowded market. When people talk about exploring white space in innovation, often they refer externally to unserved markets or businesses that are outside their core. So itâs about market opportunities that you havenât paid much or no attention to yet, even though you could use them more efficiently and with less impact on resources. through open innovation) â¢ technology forecasting, technology road mapping . What do you want them to remember? How big this gap or âwhite spaceâ is, usually, determined by the confluence of these markets at a given time. Whitespace analysis products 1. Purpose/Background â¢ Shows: â What products you are selling to each client â Which clients you are NOT selling a given product to â¢ i.e. This is the âwhite spaceâ for entrepreneurs and startups â a sweet spot for disruption, because it requires minimal resources to compete, has little investment from industry incumbents, and low levels of competition. White Space Mapping â Seeing the Future Beyond the Core Exploring white space in innovation, is exploring under-served markets or businesses that are outside the core product portfolio of an organization. âWhite spaceâ: An opportunity for incremental sales â¢ Can filter on: Location Agreement Type Sales Rep Product Category Line of â¦ Who is your audience? Performing white space analysis on a regular basis for existing customers can be a daunting task. White space mapping is the process of identifying a companyâs white space and finding the â¦ Background Tour 2. Standard Methods for Finding White Space A) ... Microsoft PowerPoint - 226nm16.ppt â¢ white space analysis â¢ licensing-in (e.g. White space is where products and services donât currently exist based on the present understanding of values. White space analyses help you to identify the customer or revenue potential that your company is not yet exploiting. It is basically where unmet and unarticulated needs are uncovered to create innovation opportunities. Whitespace Analysis PRODUCTS Who are we NOT selling to? White space is a process management concept described by Geary A. Rummler and Alan P. Brache in 1991 as the area between the boxes in an organizational chartâwhere, very often, no â¦ Communication Checklist How do you construct an effective presentation or report? In fact, increasing customer retention by just five percent can increase profits by 25 to 95 percent.These findings illustrate the benefits of training your sales team to source new selling opportunities, or âwhite space,â within existing accounts. White space analysis process. Direct, simple sentences. Short paragraphs. Example: Audience for Field Project Report Sections Key points Introduction and summary for each chapter. It is six to seven times more expensive to acquire a new customer than to retain an existing one. Fully understanding the products and services that have been sold and, more over, the products and services that haven't been sold can be difficult to identify and visualize. Patent White Space Analysis Mark Calcagno Business Information Services Procter & Gamble Health Care Research Center Mason, Ohio âWhite Spaceâ is the area with little or no patenting activity. Due-diligence studies before in-licensing or acquisition Strategic portfolio alignment Freedom to operate (FTO) analysis Litigation support to reveal the key evidence for the validity challenge What are they interested in?